It’s a well-known fact that people buy from people. In marketing, it’s very important to emphasise that there are people behind the brand.

At Pathfind Media, our brand promise is uncompromising personal service – one of the easiest ways to do that immediately is through the use of an email signature. Because email is one of the most popular ways of communicating with clients, an email signature is key to showing that there is a face behind the brand.

Types of Email Signatures

HTML email signature

This is an email signature that uses raw HTML code.

photograph

Grant O'Brien
Website Designer

M +27 (082) 043-4777‬
P +27 (021) 919-6060
E grant@pathfindmedia.com
Pathfind Media
26 Buena Vista Office Park
Durbanville, Cape Town
www.pathfindmedia.com
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JPEG Email Signature

This is an email signature that uses a flat image without any code.

Benefits of using an HTML Signature

Great Marketing Tool

Using code gives you more control of where a user can go from your email signature. This is great for marketing as by using code, you can make all the icons clickable, and you can now direct the user to your social media or website, for example.

Styling

The HTML signature gives you greater control over styling. You can style your email signature to the way you would need it.  Again, it gives you the personal touch of conveying your brand identity in an email signature.

SPAM Filter

According to bybrand.io - If you use a photo, your email is more likely to be flagged as spam for the simple reason that the text: image ratio would be a lot lower.   By using HTML code, the chances of your emails being flagged as spam are significantly lower.

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