Content delivery is a significant factor influencing turnaround times.
Content curation eludes to everything that is already available, versus content creation which implies that we (or someone else) were contracted to newly create one or more of the
below elements.


Website content is anything that adds value to a visitor's experience.

Joel and Annelie briefing


To design your website, we need your:

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Corporate identity

Your corporate identity plays a significant role in the design of your website and typically includes your:

  • Logo
  • Brand style guide:
    > logo variations or use cases
    > colour palette (HEX codes)
    > typography (font selection)
    > iconography / graphics / textures
    > mood board

If these elements already exist and are available, all you need to do is get it to us (you can simply email it or send a link to your corporate identity elements via any existing cloud-based tool you use, such as Dropbox, Google Drive or WeTransfer).

If you don't have a corporate identity, we can help!

website copy

You will often hear us say: ''The design follows the text.” 

Your business has a voice. Finding the words that will do your brand justice is part of what we offer our clients on our journey together. You don't want potential clients to write you off because your writing is off. Quality copy drives more traffic, reduces bounce rates and increases conversions.

The copy (text / words) on a web page needs to be written first for the visual elements to be fashioned around it. Design merely complements and highlights.

We will need the copy for each of your website pages, either:

  • delivered to us (here is a simple Word template you can use)*; 
  • written by us; or
  • curated by us

*Once your copy is ready, you can email it through to us. Need some tips for writing your own website copy? Have a look at this article on preparing website copy.

Either way, once we receive it, we will curate it (bring it all together) in terms of the layout, flow and placement for your website.

Let's have a word!

visual elements

The visual elements for your website include everything that will augment the copy:

Again, you may merely deliver your existing visual elements to us, via  email or send a link to your existing visual elements via any cloud-based tool you have access too, such as Dropbox, Google Drive or WeTransfer.

Alternatively, you can commission us to create or curate any of the above visual elements on your behalf.

Be content with your content
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