OUR backstory

Every business once started as a dream. Learn more about where it all began, what we value, the clients we've met along the way, and where we are heading.

Pathfind team


Team with Jo at centre


Jo Wagner founded Pathfind Media in the small surfer town of Jeffrey's Bay. The general marketing company soon specialised as a boutique branding and website design agency.


Pathfind Media hit the road to Cape Town where we relocated our head office to a hill overlooking the Stellenbosch mountains. Here, more Pathfinders joined the journey.

Dawn and Jayme
UK travels


We crossed over to London to penetrate the UK market. We have now served clients across the globe, including England, New Zealand, Australia, Hong Kong, America, and Switzerland. Cape Town and London remain our two basecamps.


Pathfind Media won our first Media Innovator Award through Corporate Vision Magazine, earmarking us as the most innovative design agency in the Western Cape.

Team at Plattekloof
Pathfind and STADIO parter meeting


We did it again with our second Media Innovator Award! We also partnered with Stadio Higher Education Institution as an industry partner to their School of Media and Design and took aboard our first interns. 


We won our third Media Innovator Award, this time through Global Brands Magazine, firmly establishing us as a world-class branding agency. The Pathfind team moved office to the buzzing central Durbanville and reshuffled our core team.

Media Innovator Awards
Pathfind team


From here on, we only grow stronger together with our valued clients.  

As a company, we make sure to remain on the cutting edge of the ever-evolving media landscape. Based on over 250 five-star reviews, it's safe to say we're doing a great job. And we will help navigate your brand to greatness too.

We are fueled by these core values

Undeniable PASSION

We have a passion for media, branding, technology, marketing, and design. We have a passion for our brand, Pathfind. We have a passion for our clients - long-term customer satisfaction is our ultimate business strategy.

Unconventional INNOVATION

We value novelty and improvement. Pathfinding is plotting the best route between two points. This means our very name underscores our dedication to find new and improved ways to serve our clients. We never stop learning about the latest technology and being at the forefront of design trends.

Undisputable CREATIVITY

Media is an ever-evolving field that requires constant creativity. We value the creation of visually stunning designs that engage and inspire new customers. It involves experimenting with different layouts, colours, fonts, and interactive elements to create a unique and memorable user experience.

Uncompromisable INTEGRITY

We are accountable and transparent, in line with the code of conduct from Unashamedly Ethical. We stick to deadlines and have fair prices (no surprise invoices). You own the work we do for you, and it is easy to cancel if you're unsatisfied. Our clients trust us.