Corporate Identity

Your corporate identity is your company’s public image. It encompasses all the elements representing your company to its customers, investors, partners, and employees. Just like we form perceptions of people based on outward appearances (e.g. clothing, grooming, communication style, and mannerisms), corporate identity establishes how you will appear to your audience and, therefore, forms a crucial part of your company’s overall brand strategy.

Your corporate identity includes your logo, colour palette, typography, design elements, signage, uniforms, marketing material, slogans, tone of voice, and more.

At Pathfind Media, we care about your image! We would like to “dress up” your business and refine your communication to the public.

Business cards and corporate identity