Website Planning

If website designers had a love language, planning would probably be it. Why? Because it reduces frustration and misunderstandings while saving time and, ultimately, money.

This is why we invest in a win-win collaborative consultation session, which we call the discovery workshop.


Plans are nothing; planning is everything. - Dwight D. Eisenhower

We use top-notch planning tools, such as FlowMapp and Figma, to make the conceptualisation phase as effective and easy as possible. 

meeting with client

Want to build your online “home” with us? Below are the steps we follow.

Streamlined steps to the summit

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  • Start with filling out a quick questionnaire for us to determine your needs.
  • Next, we schedule a meeting in person or online, if needed.
  • We then send you an estimate of the cost for the website and chosen services.
  • If you approve the estimate, we proceed with onboarding you to start the pathfinding journey.
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  • First, we orientate you on the project and project management tools we use.
  • Utilising industry best practices, we assemble the site map.
  • We construct a wireframe outlining content for necessary pages
  • We craft a distinctive brand style guide for your website.
  • Images and graphics are then sourced, to compliment the content.
  • For effectiveness, we carefully curate the content.
  • For the last step of this phase, we design a high-fidelity prototype.
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  • To kick-start development, we setup the platform the site will be built on.
  • We delve deep into dev mode, and role out all the pages of the site.
  • Any special features are added in the form of widgets.
  • After you approve the site, we mobile and SEO optimise everything.
  • Zoho Apps are setup and configured to suit your needs.
  • Your email accounts are created and emails are migrated to the new server.
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  • We submit the site for internal and external testing.
  • You provide us with final feedback and sign-off.
  • We point your website domain to the new website hosting server.
  • All systems go - we publish your website and show it off to the world.

Discovery workshop

The discovery workshop is a collaborative consultation and briefing session during which we map out and plan the following elements for your website or other digital marketing or design items:

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The landscape of website jargon is a big mountain. So, we throw you a tether and help you climb over landing pages, hero banners, page modules, toggles, sliders, social feeds, and plugins.

Site map examples

Effective website navigation involves a maze of main pages, child pages, sections, and landing pages. The navigation organogram provides a visual structure to plan where everything goes and how it flows.

Website Pages

Your idea of "wow," "sophisticated," "uncluttered," "breathtaking," etc., differs from anybody else's. Therefore, we have to ensure we are navigating the terrain with the same map legend by looking at actual examples together to determine your preferences.


We basically draw the equivalent of a stickman of the proposed layout for your homepage to help you visualise the different content and sections as well as where each section will navigate users.


Maybe you need visitors to access a document archive, download PDFs, or find answers to FAQs. We discuss what that may look like for your website.

icons on a page

Stock libraries are affordable alternatives to professional photos, videos, graphics, animations, etc., but can look disjointed when not carefully curated to represent your brand well. We explore and decide on the best route for your visual elements.

Designer briefing

During this leg of the journey, we take down briefings for any graphic design elements (e.g. logo, brand style guide, stationery, or website graphics) and other digital marketing or support services (e.g. Google My Business listing, SEO content writing, social media platform setups, etc.).