Unity is a highly regarded value at Pathfind Media, and it shows. We are passionate about creative communication through intelligent design.
Our mission is to make it affordable and adventurous for service-based SMMEs from Durbanville, Cape Town to London, to have a world-class, blazing fast, super slick website.
Our vision is to build the hardest working employee, in the form of a reliable web system that serves a purpose - to either be the token of visibility and credibility, share information, generate leads, collect data or sell something.
Our value proposition is that we deliver bespoke design (no templates). And you can expect uncompromising personal service, at a fair rate, faster than you think and with less hassle than you care to handle.
Unity is a highly regarded value at Pathfind Media, and it shows when you meet this close-knit bunch of ladies and gentlemen. We are passionate about creative communication through intelligent design.
Meet our power TEAM (Together Everyone Achieves More).
Jo is passionate about creative communication through intelligent design. After completing his BComm degree, he worked at different organisations in a marketing capacity, which included managing website projects. While working with developers, designers, and copywriters, he realized the powerful combination of these three services – and this led to the founding of Pathfind Media, a boutique brand and web marketing agency.
Upon obtaining further qualifications, Jo considers himself a frontend website designer with expert project management ability and good business sense. He loves team collaboration and thrives on continuous learning. When he is not working, he loves spending time in the great outdoors, handiwork, and experiencing new places locally and abroad (he has seen 32 different countries).
His ultimate priority is to be the best husband to his wife, father to his three girls, and to live for a Higher purpose.
Jayme-Leigh plays a key role in setting the course of this ship! With a background in the tourism industry, where she organised dream holidays for multi-generational families, she has a wellspring of experience in administration. This, along with extensive exposure to various cultures contributes to her valuable people and organisational skills.
True to the pathfinder nature, Jayme loves constantly learning and growing. Besides the several financial short courses, she has completed, she is currently also studying Business Management. Socially, Jayme loves to spend quality time with friends and family, as well as travel, hiking, and reading, and could easily spend the entire day with her nose in a book!
Joel is a creator at heart – he is most satisfied when his ideas become tangible and help people in the real world. His journey with frontend website design extends all the way back to his high school years. He started out with a small side project developing and managing a now well-established online news and media platform for cyclists, attracting readers globally.
Ever since, he has immersed himself in the study of industrial and product design, specifically the understanding of user-centric design to apply expert design tactics. He prides himself in creating websites that inspire and engage with people on high levels of visual communication. When he is not in his office chair, Joel can be spotted pushing the limits on his bicycle or adventuring in some of the local mountain reserves. And yes, he is best operated caffeinated.
Grant is a born and bred Capetonian with a primary passion for seeing “mere ideas” transform into digital beauty. Before joining the Pathfind team, Grant had gained an impressive track record, working for various media agencies, and even founding one himself. During his professional adventure, Grant acquired a variety of skills, including WordPress website design, video editing, 2D animation and graphic design.
Out of office hours, he loves gaming, movies, baking, ‘’braaing’’ and spending time with his family.
Melindie is an experienced graphic, web- and e-learning designer who loves helping people plan, optimise, and launch new websites. She holds a degree in Clothing Marketing through the University of Pretoria and a Diploma in Computer Graphics & Animation and Internet Development. Before her Pathfind days, Melindie spent most of her career as a freelancer and working for various local and international companies.
She has extensive experience in areas such as UI, front-end web design, graphic design, and e-learning. She loves the process of visual communication and problem-solving through the use of typography, photography, and illustration. Outside the office, Melindie enjoys camping, taking walks in forests, reading, sewing, gardening, and spending time with her family.
Petro’s love for words led her to study BA Humanities with languages at Stellenbosch University. After completing her MA in Psychology at North-West University, she switched from academic to copywriting and editing as a freelancer. She has worked for many clients in various industries ever since. She works part-time for Pathfind Media and tutors Psychology at UNISA while looking after her three daughters.
She also happens to be married to the CEO of Pathfind Media. She sees traveling, hiking, reading, and fiction writing as fun. And she loves hanging out with people – in real life or those she meets on pages of books or movie screens.
Matthew Lugg is passionate about building relationships. He is a runner at heart with many ideas and a drive for innovation and strategy.
His passion and optimism allow him to take on challenges that most would shy away from. He has an insatiable thirst for growth, and never stops finding ways to innovate.
Matthew's leadership style (networker and visionary) is activated by his love for people and his contagious enthusiasm for securing new business.
When not ready to go, go, go, Matthew can be found taking on projects that stimulate his creative side, including custom furniture design and music lessons!
Anneke studied Visual Communication Design at Stellenbosch University. After a short reprieve teaching English in Korea, she worked mostly in publishing for Media24 and Struik Christian Media. Design to her is a puzzle and she loves seeing the pieces come together! Since the birth of her eldest, she has been a stay-at-home-by-day-freelance-at-night mom (of two in counting).
She buys books for their covers, has tasted all the chocolate brands in Turkey, is a master Puerto Rico player, and has all her movie tickets from 1998 (before they started printing them in ink that fades).
With a BA in Marketing Communications, Annelie’s background includes more than a decade of working as a copywriter and account manager in the marketing and advertising arena. She is also a SETA accredited E-Marketing Professional and is passionate about the principles of content marketing and the thorough execution of digital strategy. She has written a wide variety of content for various platforms and industries (including websites, social media, blogs, newsletters, and advertising campaigns), and enjoys empowering clients through ongoing collaboration and service solutions.
At home, she is surrounded by five males (one dad, three copy and paste versions of him, and Japie, the farm cat ), she enjoys spending her free time with friends, reading books and girly novels, and learning about the health benefits of pure grade essential oils (you know: to balance out all the testosterone).