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Public relations services
PR PLAN
Before a single word goes out, we agree on the message, the audience, the outlets that matter to you, and the outcome you are measuring. Then we go and earn the coverage.
Media relations
We build and maintain real relationships with editors, journalists, producers, and broadcasters across South African print, online, and broadcast media.
Press releases and distribution
We write and distribute press releases in English and Afrikaans and handle follow-ups. We liaise with the media on your behalf, from the first pitch to the published article.
Digital PR
Coverage that lives online does double duty: it reaches your audience, and it builds the authority signals search engines reward. We plan digital PR campaigns with both outcomes in mind, so one budget delivers two results.
Crisis communications
Bad news travels faster than any approval process. We prepare a crisis communications plan before you need one: holding statements, spokesperson briefings, and a clear line on who says what to whom. We help you respond quickly, honestly and in one voice. Because one of us has worked these stories from the reporter’s side, we also know what the media will ask next.
Reputation management
We monitor what is being said about your brand across news and social platforms, flag issues while they are still small, and respond in a way that protects the trust you have built.
Thought leadership
Your leadership team knows things your market wants to understand. We turn that expertise into opinion pieces, expert commentary, interviews, and conference content that positions your people as the ones worth quoting.
Media training
Handling interviews is a skill, not a personality trait. We prepare your spokespeople to stay on message, manage difficult questions, and speak like a human being under pressure.
Launch and event publicity
New product, new premises, new funding round, new appointment – we build the media plan around your milestone so the announcement travels further than your own channels can
carry it.