Public Relations

Want to see your business' name receive the media attention it deserves?
We can help.

Reputation is the one asset you cannot design, code or buy. You earn it in public, one story at a time. Our public relations services help your business earn it deliberately, not by accident.

We are a Cape Town PR agency working with clients across South Africa and around the world. Media relations happen by phone, inbox and video call, so your location matters far less than your story. We place your news where your market is already reading, watching and scrolling, and we keep a calm hand on the wheel when something goes wrong.

Quotation

Your reputation is a story someone else is telling. We make sure it is the right one.

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Public relations services

We have sat on both sides of the story.

Between the two of us, we have spent years in newsrooms and years in the copywriting chair. One half of this team reported the news for a living, on a beat that ran from the death of Nelson Mandela and the celebrations for Queen Elizabeth’s 90th birthday to municipal council disputes and long afternoons in court. The other half has spent a career shaping how brands sound, turning complicated businesses into words that land.

That combination is the whole point. The journalist knows how quickly a deadline closes, which pitches get deleted unread, what makes an editor pick up the phone, and how a story turns bad when nobody answers a reasonable question. The copywriter makes sure the message underneath it is clear, consistent and unmistakably yours.

So your news arrives in the format a newsroom can publish, saying exactly what your business needs it to say.

For specialist mandates, we bring in a trusted communications partner. You deal with one team and get the depth of two.

Two newsletter design samples for Hein Viljoen Physiotherapy with text, images, and blog sections.

PR Services

Before a single word goes out, we agree on the message, the audience, the outlets that matter and the outcome you are measuring. Then we go and earn the coverage.

Media relations

We build and maintain real relationships with editors, journalists, producers and broadcasters across South African print, online and broadcast media. When your story lands on their desk, they already know who you are.

Press releases and distribution

We write and distribute press releases in English and Afrikaans, then follow up personally with relevant outlets. We liaise with the media on your behalf, from the first pitch to the published article.

Digital PR

Coverage that lives online does double duty. It reaches your audience and it builds the authority signals search engines reward. We plan digital PR campaigns with both outcomes in mind, so one budget delivers two results.

Crisis communications

Bad news travels faster than any approval process. We prepare a crisis communications plan before you need one: holding statements, spokesperson briefings, escalation paths and a clear line on who says what to whom. When a crisis breaks, we help you respond quickly, honestly and in one voice. Because one of us has worked these stories from the reporter’s side, we also know what the media will ask next.

Reputation management

We monitor what is being said about your brand across news and social platforms, flag issues while they are still small, and respond in a way that protects the trust you have built.

Thought leadership

Your leadership team knows things your market wants to understand. We turn that expertise into opinion pieces, expert commentary, interviews and conference content that positions your people as the ones worth quoting.

Media training

Interviews are a skill, not a personality trait. We prepare your spokespeople to stay on message, handle difficult questions and speak like a human being under pressure.

Launch and event publicity

New product, new premises, new funding round, new appointment. We build the media plan around the milestone so the announcement travels further than your own channels can carry it.

Public relations services

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Before a single word goes out, we agree on the message, the audience, the outlets that matter and the outcome you are measuring. Then we go and earn the coverage.

Let's have a word!
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We build and maintain real relationships with editors, journalists, producers and broadcasters across South African print, online and broadcast media.

When your story lands on their desk, they already know who you are.

We write and distribute press releases in English and Afrikaans, then follow up personally with relevant outlets.

We liaise with the media on your behalf, from the first pitch to the published article.

Coverage that lives online does double duty. It reaches your audience and it builds the authority signals search engines reward.

We plan digital PR campaigns with both outcomes in mind, so one budget delivers two results.

Bad news travels faster than any approval process. We prepare a crisis communications plan before you need one: holding statements, spokesperson briefings, escalation paths and a clear line on who says what to whom.

When a crisis breaks, we help you respond quickly, honestly and in one voice.

Because one of us has worked these stories from the reporter’s side, we also know what the media will ask next.

We monitor what is being said about your brand across news and social platforms, flag issues while they are still small, and respond in a way that protects the trust you have built.

Your leadership team knows things your market wants to understand. We turn that expertise into opinion pieces, expert commentary, interviews and conference content that positions your people as the ones worth quoting.

Interviews are a skill, not a personality trait. We prepare your spokespeople to stay on message, handle difficult questions and speak like a human being under pressure.

New product, new premises, new funding round, new appointment. We build the media plan around the milestone so the announcement travels further than your own channels can carry it.

Does PR help with SEO?

Yes, and it is one of the most underrated reasons to invest in it.
Search engines rank websites partly on how trustworthy the rest of the internet says they are. Earned media coverage is exactly that kind of evidence, and PR generates it in four ways:

  • Authoritative backlinks. A link from a respected publication carries far more weight than anything you can place yourself.
  • Brand mentions and searches. Coverage makes people search for your name, and branded search volume strongly signals a real, established business.
  • Entity recognition. Consistent mentions across credible sources help search engines understand who you are, what you do and where you operate.
  • AI answers. Large language models and AI search tools draw heavily on published journalism. If the media has never written about you, those tools have very little to say about you either.

The practical upshot is that PR and SEO should be planned together, not bought separately. We do exactly that, because the same team also builds and optimises your website.

Two newsletter design samples for Hein Viljoen Physiotherapy with text, images, and blog sections.

Why work with us

  • Newsroom and copywriting trained. Our material arrives in the format editors can publish, saying what you need it to say.
  • Bilingual by default. We write, pitch and respond in English and Afrikaans.
  • Globally capable, locally grounded. Based in Cape Town, working with clients wherever they are.
  • Joined up with your marketing. PR sits alongside your website, content and social media instead of running in a separate lane.
  • Honest counsel. If a story is not newsworthy yet, we will say so and help you build one that is.

How we work

  • Discover. We learn your business, your market and the reputation you want to hold.
  • Plan. We agree on messages, target media, spokespeople and a realistic campaign calendar.
  • Prepare. We write the material and brief the people who will speak to it.
  • Pitch. We approach the media, follow up and secure the coverage.
  • Report. You see what ran, where, and what it was worth.

frequently asked Questions

What is the difference between PR and advertising?
Does PR really improve search rankings?
Do we need a crisis communications plan if nothing has gone wrong?
Can you guarantee coverage?
Do you work with businesses outside Cape Town?
Do you need public relations support?