Solette has always been drawn to storytelling, a pull that set her on the path to becoming a true master of words. She holds a MA in Afrikaans and a Postgraduate Diploma in Marketing from the University of Stellenbosch.
She built her career in publishing, helping authors craft best-selling stories. She worked for two of the country's biggest local publishers, where she developed a strong editorial mindset, working across manuscript development, writing, editing, and proofreading, and collaborating with a wide range of creatives. Juggling multiple projects and tight deadlines, she also discovered her knack for project management.
These days, Solette has turned her storytelling expertise toward web copywriting, brand storytelling, and information architecture. She now uses these skills to help businesses shape clear, compelling narratives that connect with their audiences and support their goals.
In her free time, she runs, spends time with her family, and does her best to raise three of the next generation's awesome humans.
