Logo design

Your logo is a visual benchmark and what customers will use to identify with your brand.

It's also the foundation of your
brand style guide - an important guideline document for achieving consistency in terms of all your brand's design efforts (including your website).

Look at an example of a logo presentation below:

Jo and Mario

Client brief

Our logo design process commences with a deep dive into our clients' distinctive identity and specific requirements. This initial exploration allows us to gain valuable insights into their core values, activities, and overall essence, providing the essential groundwork for crafting a logo that authentically connects with their target audience. Additionally, we carefully examine key themes that encapsulate their brand's essence.


Our approach doesn't stop at mere aesthetics; we believe that the right colours can evoke emotions and leave a lasting impression. That's why we meticulously curate a suggested colour palette tailored to each client's brand identity.


We then immerse ourselves in the art of font selection. Much like colors, typography has the power to evoke specific emotions and sentiments for a brand. Our meticulous approach involves carefully sourcing fonts that effectively communicate your brand's unique message and identity.

The market (competitors)

We offer an in-depth market analysis by showcasing a carefully curated collection of our competitors' logos. This approach allows us to gain valuable insights into the current market landscape, ensuring that our new logo designs not only remain relevant within the industry but also stay at the forefront of emerging trends.


After gaining a comprehensive understanding of our client's requirements, curating a distinctive color palette, and conducting thorough market research, we swiftly transition into the design phase. At this juncture, we dedicate ourselves to crafting four unique logo options, presenting our clients with a diverse range of choices to select from.

Market vs concepts

After presenting all the logo options to our client, we proceed to illustrate a compelling comparison between their logo concept and the current market landscape. This demonstration underscores the fact that their logo isn't just ahead of the curve but also seamlessly aligns with the prevailing trends and relevance within the market.