Every business is unique. Accordingly, website requirements vary greatly to fulfill specific needs.
Thus, to ask,
“Which pages does a website need?” could be compared to asking, “What should a person wear?”
A worker preparing for a day of hard labour may need to don himself in overalls, steel-tip shoes, and a hard hat, whereas a lady going to an evening gala will dress up in a formal gown and stilettos. Yet, for most people on most days, the answer could simply be, “You need some form of top garment like a shirt, a bottom garment such as jeans, and shoes.” In the same way, websites have standard “everyday” pages.
In most cases, your homepage will be your potential clients’ first impression of your business. It should promptly establish what you can offer them as well as boost their confidence in your brand. Read more about home pages here.
Your about page provides more information on your business – exactly what you do, your backstory, why clients should choose you above their competitor, and possibly information on your staff members.
This page, quite obviously, lists the services or products you sell. If you offer both products and services, or if your offerings are vast and varied, perhaps consider dividing them up into different pages according to main categories. Provide a summary of each category, descriptions of each product/service, and include photos if possible – people will be more likely to make use of your business if they can visualise what they will be getting.
Blogging is one of your most affordable and effective marketing tools. Regular, relevant blog posts that could be spread far and wide on social media platforms will lure people to your website and improve your SEO. These short web posts are archived on your blog page – most often in reverse chronological order to keep the latest posts on top.
People should easily be able to get in touch with your business. This is why most websites include a page dedicated to their contact details: phone numbers, e-mail addresses or a contact form, and a physical address if relevant.
A page that offers answers to frequently asked questions (FAQ) may save you much time in answering phone calls and emails. Preempt the topics potential or existing clients may wonder about and answer them in a way that will counteract any skepticism about your business.
Customer reviews and testimonials are another great (and free!) marketing tool at your disposal. Nothing sells a product or service like a satisfied client. You should consider devoting a page to customers singing your praise. Note that these “compliments” may also be included on the Home or About page.
At Pathfind Media, we love to dress up websites for success. Whether you have an existing website that needs a makeover, or you need a brand-new website wardrobe, we'd be happy to tailor the perfect outfit to suit your requirements.