A brand is so much more than just a logo.
The brand style guide is a reference document with the unified, consistent brand look & feel and different use cases. Have a look at this example.
Check out the typical elements of a brand style guide below.
Same logo, different layouts - such as stacked, horizontal or inverted colour versions - to apply the logo in different formats.
In the world of colour there are about 260 types of blue. So blue is not just blue. That is why colour codes exist - so we can be sure we are getting the colours exactly right.
Typography involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages.
Iconography or graphics are visual languages used to represent features, functionality, or content - like patterns, illustrations and more.
A mood board brings all of these elements together to showcase the preferred look & feel of your brand, serving as a quick visual reference.
Same logo, different layouts - such as stacked, horizontal or inverted colour versions - to apply the logo in different formats.
In the world of colour there are about 260 types of blue. So blue is not just blue. That is why colour codes exist - so we can be sure we are getting the colours exactly right.
Typography involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages.
Iconography or graphics are visual languages used to represent features, functionality, or content - like patterns, illustrations and more.
A mood board brings all of these elements together to showcase the preferred look & feel of your brand, serving as a quick visual reference.
