Public relations services
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We have sat on both sides of the story.
Between the two of us, we have spent years in newsrooms and years in the copywriting chair. One half of this team reported the news for a living, on a beat that ran from the death of Nelson Mandela and the celebrations for Queen Elizabeth’s 90th birthday to municipal council disputes and long afternoons in court. The other half has spent a career shaping how brands sound, turning complicated businesses into words that land.
That combination is the whole point. The journalist knows how quickly a deadline closes, which pitches get deleted unread, what makes an editor pick up the phone, and how a story turns bad when nobody answers a reasonable question. The copywriter makes sure the message underneath it is clear, consistent and unmistakably yours.
So your news arrives in the format a newsroom can publish, saying exactly what your business needs it to say.
For specialist mandates, we bring in a trusted communications partner. You deal with one team and get the depth of two.
Before a single word goes out, we agree on the message, the audience, the outlets that matter and the outcome you are measuring. Then we go and earn the coverage.
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We build and maintain real relationships with editors, journalists, producers and broadcasters across South African print, online and broadcast media.
When your story lands on their desk, they already know who you are.
We write and distribute press releases in English and Afrikaans, then follow up personally with relevant outlets.
We liaise with the media on your behalf, from the first pitch to the published article.
Coverage that lives online does double duty. It reaches your audience and it builds the authority signals search engines reward.
We plan digital PR campaigns with both outcomes in mind, so one budget delivers two results.