The prevalence of video in marketing is undeniable, as evidenced by these trends. Video consumption is at an all-time high, with 70% of marketers planning to incorporate video marketing into their strategies this year according to We Are Social. In 2017, internet video traffic accounted for 69% of all global consumer internet traffic, as reported by Cisco.
Video content also demands more attention from viewers, with 55% of people paying closer attention to video than any other type of content, according to HubSpot. The majority of video plays, about 51%, occur on mobile devices, based on Adelie Studios' findings. Furthermore, 78% of people watch online videos weekly, and 55% watch online videos every day, according to HubSpot. Finally, social video generates significantly more shares than text and image content combined, with a 1200% increase, as noted by Wordstream.
Integrating video into your content marketing strategy takes more than just uploading a video to YouTube. Careful planning and execution will ensure your video projects see the results you want. Everyone loves a good ROI.
Pathfind Media outsources video work to our partner Sojourn Productions.