When we are tasked with building a new website, one of the key elements we ask about is your company’s branding. People often think they have a brand because they have a logo.
A brand is however so much more than your logo (and just because you have a logo, does not always mean that it serves your brand well).
Your branding consists of a variety of elements, including your logo, corporate colours and fonts, your visual style (e.g. photography, graphics or illustrations), tone of voice (e.g. quirky, serious, professional, fun) and very importantly, your values: what your company, product or services stand for at the end of the day (be it quality, honesty, affordability or fast service or a combination).
In the digital age, re-branding or at least building on an existing brand by adding a brand style guide document (otherwise known as a brand bible) is an important consideration. The main reason is that it establishes a definite look and feel (consistency) for your brand, so people are easily able to recognize your brand online (and elsewhere) amidst the sea of others.
A logo (abbreviation of logotype, from Greek: λόγος, romanized: logos, lit. 'word' and Greek: τύπος, romanized: typos, lit. 'imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
Your logo needs to reflect the personality of your brand and must represent your values, colour schemes, shapes and lineage of your company.
You can view this example of a branding project we did for our client, Vine Recruitment.The corporate identity is a reference document with the unified, consistent look and feel of your brand and different applications thereof. It usually includes the following elements:
Communication items branded with the company logo and important contact/legal details.
Depending on your business model, the website is arguably the most important outward-facing piece of branding you have. In today’s world, most people will visit your website before making a buying decision – so make sure it’s user-friendly and on-brand.
The setup and use of social media websites and social networks to market a company's products and services. Social media marketing provides companies with a way to reach new customers, engage with existing customers, and promote their desired culture, mission, or tone of voice. You need to appoint an agency to create the relevant pages on the various platforms (according to your brand style guide) and maintain it.
To deliver on our core promise of delivering excellently working websites that represent our clients’ brands well, we also offer branding services (whether you are in the market for a website or not).