How to Write and Curate Content for a New Website

How to Write and Curate Content for a New Website

How to Write and Curate Content for a New Website

Website content curation

The phases of website design

There are typically four phases in the web design process, something we like to call steps to the summit:

  1. Planning
  2. Content
  3. Design
  4. Support

This blog will focus on tips and tools for curating (the selection, organisation, and presentation of online content) the content that a web designer will typically need from you to build your site.

This process typically starts with your website navigation (or sitemap):

What is website navigation?

Let’s take a look at a visual representation of a sitemap on Huysamen Westraad Inc., a website belonging to one of our clients.

Huysamen Westraand Inc. (Accounting Firm in Bellville, Western Cape) - Website Navigation

As the word suggests, a sitemap maps out the way visitors will be navigating to different sections and pages on your website.

The sitemap should be plotted before you start writing the website copy. The easiest and most visual way to do this is by using a spreadsheet, such as Excel or Google Sheets.

Here is a visual reference of what a sitemap plotted out in a spreadsheet could look like:


Here is an Excel template with a basic populated site navigation. Feel free to use it as the starting point for your website’s sitemap.

What qualifies as website content?

Let’s look at what a content list might look like for a website:

  1. Corporate Identity

> logo variations or use cases 

> brand colour palette (HEX codes)

> typography (brand font selection) 

> iconography/graphics/textures

> mood board


Don’t skimp on your corporate identity, since this will guide all your marketing efforts going forward to ensure a consistent look & feel. Customers may translate a bad quality logo with a bad quality product or service. Your logo also ensures that your business/services becomes synonymous with your offering - whether it is used on a brochure, your website, social media or vehicle branding. 


  1. Website Copy
  • Sitemap
  • Curation (gathering all the info for the pages listed in your sitemap)
  • Website copy

> writing 

> editing 


If possible, don’t use an MS Word-based document to draft your website copy. 

Google Docs is cloud-based and a simple, free and relatively easy- to- use alternative. The benefits of using a cloud-based document are:

  • Browser-based > the document will open in your Internet Browser and will be shareable via a URL (a link, almost like a web address)
  • It auto-saves, so you won’t lose any of your work should loadshedding strike 
  • It is collaborative - no saving, attaching and creating multiple versions > more than one person or entity can collaborate on a Google Document simultaneously
  • It automatically creates a table of content outline, which can also be used to navigate to the different sections of your document

If you have a Gmail Address, you already have a Google Account, which is where you will find the Google Docs functionality:

Here is a quick tutorial (under 10 minutes) if you’ve never used Google Docs.

  1. Visual elements‍
  • Images
  • stock images; and or
  • professional photos


Stock photography

There are various options for finding high-quality stock photography, including:

Premium sites, which ask a fee for finding and downloading stock images that represent your brand. E.g.: 

There are also pretty good stock photography sites with free options:

Also see below for tips on how to send your photos.

Professional photography

Hire a professional photographer for a day to take photos of your team (individual headshots and group photos), office space (inside and outside) or your products. 

Quality photos translate into a high-quality website. Likewise, photos taken in front of different backgrounds, with different clothing styles or bad lighting, will negatively affect the perception of the type of quality that can be expected from your business. 

  • Graphics

> special content (e.g. video, resources, PDFs, client reviews, attachments, external links, etc.)


Saving and organising your visuals, resources, documents or videos

Once you’ve gathered and downloaded all your visual content and documents, proceed to create a dedicated folder on your computer (with a title like Website Visuals) and then adding your photos to sub-folders that are titled according to the website pages or sections you would like the photos to be used on (e.g. Home Page / About Us Page / Our Team Page / Showcase, etc.):

Give your image files appropriate titles (this makes it easier on the developers and it’s important for SEO)

Sending your visuals

These images and graphics can be pretty large files to send to your web developer via email. Here are two tools you can use for sharing the relevant folder with all your images:

  • (easy-to-use file sharing tool)
  • Google Drive (cloud-based storage on your Google Account which will create a link to the folder that you can email - here is quick tutorial)

Once all the necessary content is available, it needs to be curated according to the aforementioned website navigation organogram (aka sitemap).

Content not your cup of tea?

If the content process does not excite you as much as it does to our team at Pathfind Media (we know, we’re geeky that way), we are happy to either guide our clients through the content phase, or to do it all.

But remember: nobody knows your business better than you do, so you will need to set aside a day or two for us to pick your brain and investigate your existing resources, so we can write and curate the content on your behalf.

We also have excellent referrals to photographers and videographers, should you be interested in creating some extra bells and whistles for your site.


Back to Blog